The emails and texts

Four messages from the seminary across the five days, plus the sticker messages that the girls send each other. Nobody gets more than one message a day from us.

Sunday 9:00am · day 1 · the only big email

Miriam, this is Rebbetzin AssafFrom: Rebbetzin Assaf <rebbetzinassaf@nyseminary.org> · To: Miriam Klein

Miriam,

I just wanted to say hi.

Please say hi back to me.

Say hi back

Rebbetzin Assaf
New York Seminary

That’s the whole email. The button carries Miriam’s own link, so the page already knows it’s her.

Automatic · the moment a classmate sends her a sticker

Text message · from the seminary’s number

Hi Ahuva! Miriam Klein (Sem ’19) just sent you a sticker: “Role model”. See it, and say hi back: hi5.nyseminary.org/a/7kq2

Miriam Klein says you’re a role modelFrom: Hi Five · New York Seminary · To: Ahuva Berger

Ahuva,

Miriam Klein from your class just said hi to the seminary, and she sent you this:

Come see it on your page, and say hi back to her and to Rebbetzin Assaf.

Open my page

This is the engine of the campaign. Every gift sends two or three of these, and each one brings a classmate to the site who may never have opened the first email.

Monday · day 2 · the mailing arrives (posted Wed Oct 28)

A card in the mailboxPrinted · one per alumna · her own address printed on it

Front: the Hi Five logo and “Miriam, this is Rebbetzin Assaf. I just wanted to say hi.”
Back: “Say hi back, and send a hi to the girls you sat next to.” Her address in big type: hi5.thenysem.com/miriam-klein, and a QR code to the same page.

Tuesday 11:00am · day 3 · Mrs. Weinreb’s video

Miriam, I can’t believe thisFrom: Mrs. Weinreb · To: Miriam Klein

Miriam,

Two days in and I’m still shaking my head. Hundreds of you. Stickers flying across fifteen classes.

I made you a 30-second video. Please watch it, and then look at where your class is.

Watch Mrs. Weinreb

Mrs. Weinreb
Class of 2019 is at $17,600 of $20,000

Wednesday 11:00am · day 4 · the class jokes

Class of 2019: the chessed bus that never cameFrom: Hi Five · To: everyone in the Class of 2019

Remember when… forty-five minutes at the corner, every single Tuesday. Room 4’s midnight toast. Mrs. L’s “girls, girls, GIRLS.”

Your class page has all of them, and who said hi so far.

Open our class page

Thursday morning · day 5 · the current girls

Printed letter, handed out in semTo: this year’s girls · one each

“Today is the last day. Fifteen years of girls have said hi. Whether we reach the goal is in your hands now…” The full letter is in the packet for Mrs. Weinreb.

Thursday 9:00am · day 5 · last day text

Text message

Last day of Hi Five. The Class of 2019 is $2,400 away from its goal. Say hi back: hi5.nyseminary.org/m/a8f3

Thursday 10:00pm · after it closes

Thank youFrom: Rebbetzin Assaf · To: everyone

We asked for a hi and we got 600 of them. [Final number] from fifteen years of girls. Thank you, from all of us at the seminary.

Rebbetzin Assaf

Automatic · the receipt

Your receipt · $180 to New York SeminaryFrom: Hi Five · To: Miriam Klein

Thank you, Miriam. Your gift of $180 on Sunday, November 1, 2026 to New York Seminary (EIN 00-0000000), a 501(c)(3) organization. No goods or services were provided in exchange for this gift. Keep this for your taxes.